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A website itself can be used to accomplish many different marketing strategies to help your business grow. The web has a far wider reach than any other form of advertising. While it takes time to build up enough traffic to your website to make a worthwhile impact on your company`s marketing campaign, it costs next to nothing to do so.
Living in the digital world, a website is now a necessity for a business, big or small. If you have a business and don’t have a website, you are probably losing a number of great opportunities for your business. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers
5 Types Of Digital Marketing
1. Search Engine Marketing & PPC
Search Engine Marketing (SEM) is one of the most primary types of Digital Marketing services that help businesses gain market online via Ads on search engines such as Google, Bing or Yahoo.
SEM assists in optimizing the brand presence and conversions for businesses through paid and unpaid advertising
PPC can be understood as buying traffic via paid search listings that help marketers get more web traffic through desktop and mobile web searches.
2. Search Engine Optimization (SEO)
Search Engine Optimization helps marketers enhance the ranking of a site or website page in the unpaid “organic” search lists and with SEO types of Digital Marketing services, businesses can make their website pages rank higher in the SERPs by increasing visibility, reach, authority and Alexa scores.
Search Engine Optimization works around some of the well-characterized set of principles such as optimizing a page for specific Keywords, and managing links from different sites that also use your kinds of keywords, and so forth.
Some Of The Notable SEO Practices Are:
Images and Videos
Different Steps Involved In Making A Site SEO Friendly Are:
Choosing SEO Friendly Website Domain
Knowing SEO Tactics & Methods
SEO is one of the most evergreen Digital Marketing Types that help businesses enjoy great recognition in front of their target base and the needed authority and reputation in the eyes of Search Engines as well
3. Social Media Marketing (SMM)
Social Media Marketing is the youngest and most popular types of Digital Marketing that help marketers advance their brand image in the most powerful and trendy manner
SMM is nowadays preferred by different businesses for optimizing the image of a brand, business, product, or an individual. We all are mostly aware of different Social networks around us such as Facebook, Google+, Twitter, Instagram, YouTube, LinkedIn, Snapchat Pinterest, etc.
In addition to these, there are niche networks, discussions, forums, dynamic blog groups and the places wherever two-way discussion happens comes under the radar of Social Media Marketing
Different Steps To Successful Social Media Marketing
Types Of Facebook Ads
Types Of LinkedIn Ads
Types Of Twitter Ads
Types Of Instagram Ads
4. Email Marketing
Email marketing is one of the oldest types of Digital Marketing that is still highly contemporary and fruitful. Marketers use emails for developing relationships with their potential and existing customers that help them generate leads and ensure their conversions.
Goals Of An Email Marketing Campaign Are-
Driving new signups for specific products and services
Creating new and powerful leads for your sales team
Targeting more attendees for your event in a result driven manner
Converting more leads for your cause
5. Content Marketing
Content Marketing is one of the most important types of Digital Marketing that revolve around the management and execution of different written, engaging, downloadable and visual Digital Media Content
Content Marketing focuses on attracting and converting targeted audiences into customers by designing, publishing, promoting, distributing and sharing valuable and relevant free content on different digital marketing channels
AdWords Express offers online advertising for all businesses looking to increase their site traffic and get more transactions on their website locally or globally
Choose how you want to reach your customers?
With text based search ads, graphic display ads, YouTube video ads, or in-app mobile ads, you have plenty of ways to reach your target customer with Google Ads.
With Google Ads you will see how many people are shown your ads, visit your website, or call your business. You can even target specific types of people if your business is specialized.
The topmost benefit of Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But, a well optimized AdWords campaign can work much faster for a business to get the much coveted first spot in search.
AdWords is Google's paid advertising product. Those are AdWords ads that a company paid for so that people will notice their business whenever they're searching Google. And, they only have to pay whenever someone clicks on the ad. This is known as cost-per-click advertising (CPC)
Google Analytics is the most popular tool you can use to measure those visitors. You shouldn't use a tool because it is popular, though. Google's tremendous cloud infrastructure allows them to rip through very large data sets rather quickly. They want to use data to make informed business decisions
See your most important analytics data first
Find out which online campaigns bring the most traffic and conversions
Determine where your best visitors are located
Learn what people are searching on your site
Visualize what people click on the most pages
Identify your worst performing pages
Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account.